Johan Ihrfelt has over 25 years of starting and growing entrepreneurial companies into both international and listed environments. He started his career at Kinnevik’s media operations in the early 90’s after which Johan cofounded and was the CEO of one of the early internet pioneer companies Spray. The initiative of what Peas is today started with OX2 that he cofounded together with Thomas von Otter in 2004. Johan is as keen about the details as he is passionate about the long term vision of companies he devotes himself to. Johan is also a dedicated yogi since 25 years.
People of Peas Industries
We believe in the transformative power of people. Finding creative ways to solve pressing issues with humanity at the heart. This implies acting fast, with progressive thinking, combined with a great amount of smartness and courage. Because that’s when real change happens.
Thomas started his first company 30 years ago and has been running companies ever since. As one of the first employees of the then newly started TV4, he got a crash course in establishing new and complex businesses. After management assignments at the Bonnier Group and Kinnevik, he was employed by Spray with responsibility for internationalization in the late ‘90s. In 2004 he founded together with Johan Ihrfelt what is today OX2. Thomas’s driving force is curiosity and willingness to influence long-term sustainable business and society. When Thomas is not at the office, he might happily be at his country home in Roslagen playing farmer.
As Peas CFO since 2008, Vesna is playing a critical role in accelerating the growth of our businesses through financial planning, accounting practices as wells as systems and processes set up for scalable growth. For our companies, Vesna is tailoring financial management techniques and solutions appropriate within the industries that they operate. Prior to Peas, Vesna was a controller, finance manager and CFO at Connecta AB and she holds a Masters in International Business and Finance from the Stockholm School of Economics as well as a degree in Business Administration from the University of Split. Vesna’s go-to retreat is the tennis court.
Drawn to entrepreneurial businesses with the will and wits to impact the world, Monica joined Peas in 2012 and is leading the development and management of our companies’ branding and communication. Through a blend of strategic brand planning and market development fused with a strong knowledge of communications, Monica puts Peas brands such as OX2, Utellus, Bonbio and Biond on the path to becoming shooting stars in their industries. Prior to Peas, Monica worked with renewable energy in the Nordics and she holds an M.A. in journalism from Stockholm University. She is also a secretly passionate rally driver.
With 15 years of experience in public affairs and communications, Linda is responsible for monitoring and responding to political and policy developments which impact on Peas’ long-term vision and business. Through her impactful work, Linda builds awareness, credibility and relationships with key decision-makers across the political and public landscape. She is former Chairman of the Board of Swedish Wind Energy Association and 100% Förnybart (100% Renewables) and member of the Board of Almi Invest GreenTech Fund and Calluna AB. In 2019 she was appointed as one of the most powerful women in business by the leading business magazine Veckans Affärer. In her free time she likes to read, go to the theatre and take walks.
Current position: CEO of Peas Industries AB.
Other appointments: Board member of several companies within Peas Industries and member of the advisory board at a number of external companies.
Education: MBA, Stockholm School of Economics and NYU, Stern School of Business in New York. He also studied law at the University of Stockholm.
Current position: Partner, Newground Alliance
Other board appointments: Inhouse AB, Johan Wieslander AB, J&J Wieslander AB, Deseven Capital AB, Deseven International AB and Newground Alliance companies.
Education: Masters in Engineering and MBA, Chalmers University of Technology and the School of Economics, Gothenburg University.