People of Peas Industries

We believe in the transformative power of people. Finding creative ways to solve pressing issues with humanity at the heart. This implies acting fast, with progressive thinking, combined with a great amount of smartness and courage. Because that’s when real change happens.

Johan Ihrfelt

Johan Ihrfelt

CEO and Co-founder

Johan Ihrfelt has over 25 years of starting and growing entrepreneurial companies into both international and listed environments. He started his career at Kinnevik’s media operations in the early 90’s after which Johan cofounded and was the CEO of one of the early internet pioneer companies Spray. The initiative of what Peas is today started with OX2 that he cofounded together with Thomas von Otter in 2004. Johan is as keen about the details as he is passionate about the long term vision of companies he devotes himself to. Johan is also a dedicated yogi since 25 years.

Thomas von Otter

Thomas von Otter

Co-founder

Thomas started his first company 30 years ago and has been running companies ever since. As one of the first employees of the then newly started TV4, he got a crash course in establishing new and complex businesses. After management assignments at the Bonnier Group and Kinnevik, he was employed by Spray with responsibility for internationalization in the late ‘90s. In 2004 he founded together with Johan Ihrfelt what is today OX2. Thomas’s driving force is curiosity and willingness to influence long-term sustainable business and society. When Thomas is not at the office, he might happily be at his country home in Roslagen playing farmer.

Vesna Ekedahl

Vesna Ekedahl

CFO

As Peas CFO since 2008, Vesna is playing a critical role in accelerating the growth of our businesses through financial planning, accounting practices as wells as systems and processes set up for scalable growth. For our companies, Vesna is tailoring financial management techniques and solutions appropriate within the industries that they operate. Prior to Peas, Vesna was a controller, finance manager and CFO at Connecta AB and she holds a Masters in International Business and Finance from the Stockholm School of Economics as well as a degree in Business Administration from the University of Split. Vesna’s go-to retreat is the tennis court.

Susanna Liljeqvist

Susanna Liljeqvist

IT Manager

Susanna joined Peas in 2019 and she leads the IT team with the responsibility for delivering a full range of IT services for Peas and our emerging companies, with the purpose to enable improved business performance through digitalization. Susanna has 25 years of experience from working within IT, most recently coming from Group IT manager positions within the Retail industry. Prior to that, she has a background from the Management and IT consulting industry, working at former Connecta and Accenture. She has an MBA from Stockholm School of Economics and has studied Computer science at the Stockholm university. Less known, she is also an enthusiastic hockey player.

Monica Welander

Monica Welander

Head of Communications

Drawn to entrepreneurial businesses with the will and wits to impact the world, Monica joined Peas in 2012 and is leading the development and management of our companies’ branding and communication. Through a blend of strategic brand planning and market development fused with a strong knowledge of communications, Monica puts Peas brands such as OX2, Utellus, Bonbio and Biond on the path to becoming shooting stars in their industries. Prior to Peas, Monica worked with renewable energy in the Nordics and she holds an M.A. in journalism from Stockholm University. She is also a secretly passionate rally driver.

Anna Sanmark

Anna Sanmark

Tax Lawyer

As our tax lawyer since 2017, Anna provides legal and tax advice and solutions to Peas companies. She has 20 years’ experience from working with tax law both as advisor and as inhouse tax director. Anna holds a Master of Laws L.L.M. from Stockholm University. As one of many yogis, meditators, joggers and skiers at Peas, Anna is in her true element.

Esther Gille

Esther Gille

Office Manager

Esther comes from a background in the IT sector and previously worked for Amazon Web Services, building up the market for the Nordic and Baltic countries.

Esther works across numerous Peas companies helping to foster and maintain a strong office culture aligned with the course that Peas have set sails on. She manages the offices ensuring smooth operations for our dynamic workplaces. With a passion for scuba diving, exploring and saving the oceans of the world, she fits right in at Peas Industries.

Linda Burenius

Linda Burenius

Head of Public Affairs

With 15 years of experience in public affairs and communications, Linda is responsible for monitoring and responding to political and policy developments which impact on Peas’ long-term vision and business. Through her impactful work, Linda builds awareness, credibility and relationships with key decision-makers across the political and public landscape. She is Chairman of the Board of Swedish Wind Energy Association and 100% Förnybart (100% Renewables) and member of the Board of Almi Invest GreenTech Fund. In 2019 she was appointed as one of the most powerful women in business by the leading business magazine Veckans Affärer. In her free time she likes to read, go to the theatre and take walks.

Johanna Steby

Johanna Steby

Head of Accounting

With a background in audit, Johanna joined Peas in 2013 as Head of Accounting. Johanna is managing the accounting team, preparing consolidated accounts and co-ordinating financial processes. Johanna holds a Master’s degree of Science in Business and Economics from Uppsala University supplemented by corporate finance studies at Hong Kong Polytechnic University. Prior to Peas, Johanna worked at Deloitte and Tele2. Johanna has a love for British culture, with British music in particular and loves re-living the ‘90s through gigs with reunited Britpop bands.

Fredrik Franke

Fredrik Franke

Chief Sustainability Officer

With over 20 years of experience in Sustainability, Fredrik joined Peas in 2018. As the Chief Sustainability Officer, Fredrik works across all Peas companies supporting them in and around all sustainability related matters including HR and Communications. It means making sure they are able to have maximum positive impact within their respective field of business, which for now are renewable and distributed energy and circular waste management. This includes compliance and reporting functions as well as strategic business and brand development. Fredrik majored in Political Science from Stockholm University and has a background as the CSR manager for Ericsson and 16 years as sustainability consultant at PwC. His semi-secrete passion is being the singer in a rock-band or behind the drums.

Katarina Moy Gard

Katarina Moy Gard

HR Manager

As a People company, Peas is dedicated to creating a working environment that fosters innovation and personal growth. Since joining Peas in 2018, Katarina has been leading our employee relations, workforce planning, organizational integration and culture building across all Peas companies. Katarina started her HR career in 2011 and she holds a degree in Human Resources from Uppsala University in Sweden. She has also studied abroad in both the green state of Oregon, USA and in the expanding city of Shanghai in China. In her spare time Katarina enjoys spending time with her family and friends and she also tries to keep active together with her 2-year old daughter. Katarina is currently  on maternity leave with her second child.

Board Members

Johan Ihrfelt

Johan Ihrfelt

Chairman of the Board

Current position: CEO of Peas Industries AB.
Other appointments: Board member of several companies within Peas Industries and member of the advisory board at a number of external companies.
Education: MBA, Stockholm School of Economics and NYU, Stern School of Business in New York. He also studied law at the University of Stockholm.
Born: 1967

Thomas von Otter

Thomas von Otter

Board member

Current position: Deputy CEO of Peas Industries AB.
Other appointments: Board member of several companies within Peas Industries.
Education: Studied economics at Stockholm University.
Born: 1966

Anna-Karin Eliasson Celsing

Anna-Karin Eliasson Celsing

Board member

Other appointments: Chairman of the Board of SVT AB. Board member of Lannebo Fonder AB, Landshypotek Bank AB, Serneke AB, Volati AB and Peas Industries AB.
Education: MBA, Stockholm School of Economics.
Born: 1962

Niklas Midby

Niklas Midby

Board member

Other appointments: Chairman of the Board of Sbanken ASA, Resscapital AB and stoEr AB and board member of Consiglio Capital AB and Peas Industries AB.
Education: MBA, Stockholm School of Economics.
Born: 1959

Jan Örtegren

Jan Örtegren

Board member

Current position: CFO Grimaldi Industri AB.
Other board appointments: Companies within the Grimaldi industrial group.
Education: Stockholm School of Economics
Born: 1961

Johan Wieslander

Johan Wieslander

Board member

Current position: CEO of Influence AB.
Other board appointments: Inhouse AB and J&J Wieslander and in companies for operations in Deseven AB, Influence AB, Aurentor AB and Procure It Right AB.
Education: Engineer and economist with degrees from Chalmers University of Technology and the School of Economics, Gothenburg University.
Born: 1960