Johan Ihrfelt has over 25 years of starting and growing entrepreneurial companies into both international and listed environments. He started his career at Kinnevik’s media operations in the early 90’s after which Johan cofounded and was the CEO of one of the early internet pioneer companies Spray. The initiative of what Peas is today started with OX2 that he cofounded together with Thomas von Otter in 2004. Johan is as keen about the details as he is passionate about the long term vision of companies he devotes himself to. Johan is also a dedicated yogi since 25 years.